Beyond having the most advanced aesthetic treatments, using the most effective and quality cosmetic products, it is important that you strive to offer your clients the best possible service. Your services should be all about paying attention to detail. In order to turn any beauty treatment into an experience as pleasant and memorable as possible. That is why you must have a good welcome ritual in place for your salon. 

Keep in mind that you will only retain your customers if they feel cared for and notice that their welfare is your main objective. In addition, a satisfied consumer will not only be more willing to return but can even become the most valuable prescriber of your beauty salon. Word of mouth, to this day, is the most powerful tool in making and breaking businesses. 

That is why we, Skeyndor, want to give you some keys to start pampering your customers from the moment they enter the door. To transport them into an atmosphere of relaxation and comfort. Away from stress and daily worries, before starting their aesthetic treatment.

Keys to a good welcome ritual:

• A warm reception. Try to greet all your clients in a personal way, addressing them by their name, and ask them if they would like to drink some water, juice or tea. Tip: take note of their preference of beverage on their file card and upon that clients arrival offer it to them. This will make them feel valued and special. 
• A comfortable waiting area. If a client must wait a few minutes before a treatment, it is important that the waiting room be comfortable and have amenities that make their wait more pleasant. For example, wi-fi connection, beauty magazines or even books, a television with skin tips and treatments on offer. Don’t forget music, relaxing music, as well as a dim lighting can create a warm and calming environment. Already in the waiting room, you can also use chromotherapy by decorating it warm colors, and aromatherapy, using a diffuser of essential oils or aromatic candles.
• A dressing room with all the details. Accompany your client to the wardrobe and tell them that they should take off their jewelry and put on a bathrobe or towel to be more comfortable. If necessary, advise them to use disposable clothes and give them some slippers. Before leaving, show them where they can store their things and how they have to lay on the bed. Make sure the temperature of the room is appropriate, as well as the volume of the ambient music.
• A room for all the senses. Prior to your clients arrival, prepare the treatment room with aromatic candles, warm lighting, a relaxing aroma and pleasant music. In this way, it will be easier for a client to disconnect from work and daily obligations and transport themselves to a state of evasion and well-being. To make this easier, we have created Skeyndor Australia Spotify playlists with relaxing music .
• Care prior to treatment. Before starting a treatment, make sure that the bed is in a position that is comfortable for your client. If necessary, reposition their body and place cushions and towels to make it more comfortable. For example, below the knees or the head. If it is a facial, take the opportunity to put a disposable cap or a headband.
• A state of total relaxation. When performing the treatment, cover their eyes with an eye mask or a small towel that is slightly warm. This simple gesture is very relaxing and helps give the client a sense of comfort. You can also start the treatment with a warm towel for hands and feet. Our aromatic oils from the SPA Senses line can be very helpful in creating a truly tailored experience.

We hope you will be encouraged to implement these tips to improve customer experience and your salons welcome ritual. A consistent and warm welcome can really help to make a client feel safe and wanted in your salon or spa. However, keep in mind that the most important thing is that you can offer is a personalised experience with close attention to detail. It’s the little things that clients remember.